Postage goes up 4.8% on July 12. Add a QR code, AR experience, or PURL to your mailpiece and USPS gives you 5% back — more than the increase. Brett and Lisa handle the paperwork.
The promotion isn't just about postage. Every qualifying piece becomes a measurable, trackable touchpoint.
Discount applies to eligible Marketing Mail and First-Class formats throughout your six-month promotion window.
QR scans and PURL visits give you attribution mail never had before. Track who engages, when, and what they do next.
Pair it with Informed Delivery or seasonal promotions for compounding savings. We map out which combinations apply to your mail class.
Interactive mailpieces consistently outperform static ones — the discount is a bonus on top of better creative performance.
USPS pre-approval, technical specs, Business Customer Gateway submission — we handle the friction so you don't.
Registration is open through December 31, 2026. Pick when your discount window starts — align it with your biggest mail drops.
The hard part is the USPS pre-approval process. That's the part we own.
QR code for landing pages, NFC for retail tap-to-open, AR for richer demos, PURL for one-to-one attribution. Our team recommends what fits your audience and goal.
We build the creative to spec, register your campaign in the USPS Business Customer Gateway, and submit for pre-approval through the Mailing Promotions Portal. You sign off, we handle the rest.
Once approved, every eligible piece in your six-month window automatically gets the 5% discount. We send a monthly report showing applied savings plus scan data.
Punch in your typical monthly mail volume. We'll show the offset against the July rate change.
Illustrative only. Actual savings depend on your mail class, format eligibility, and approval status — we'll confirm specifics on the kickoff call.
USPS does not apply the discount retroactively, and pre-approval rules around qualifying triggers — size, placement, destination readiness — are easy to get wrong. A lot of providers just pass the rate hike along and call it a day.
We've been doing direct mail for 30+ years. We know which formats qualify, which triggers actually scan in the wild, and how to stack incentives. That's not marketing copy — it's the part of the job we like best.
This note came straight from Brett, so just hit reply. Brett and Lisa will walk you through how to qualify for the discount, which of your mailpieces are eligible, and the enrollment dates you'll want to hit so your July drop is covered. No commitment — just a clear plan.
| ✓ | How to qualify your mail for the 5% discount |
| ✓ | Which formats and triggers are eligible |
| ✓ | The enrollment dates to hit for your July drop |
